Cultural Awareness
In times of increasing globalization and international
markets and in a competitive business environment, corporations
must rely on the cooperation of people of different
cultural backgrounds. If you are working internationally,
it is extremely important to make a good impression
when meeting your foreign counterpart and so is understanding
his way of doing business. Wrong assumptions, based
on your own culture, can cause problems, if not outright
offense and, of course, your counterparts abroad are
probably also making assumptions, based on their own
background. Cross-cultural training and orientation
is imperative in our global environment. Let us help
you familiarize yourself with German culture, social
customs and business etiquette.
You are aiming to capture the German speaking market
place? Your product’s name must be distinctive,
unique and memorable, and above all should not offend
– neither in English, nor in German. Your product’s
name is its greatest asset. It is a reflection of your
marketing strategy, linking the company and corporate
culture to its products, brand image and position in
the market place. It is imperative that the name of
your new product take into consideration the cultural
differences that exist in your global market place.
Each culture is defined by its own values, traditions,
experiences and behaviors. Let us evaluate your new
name to make all your business endeavors with German
speaking countries a success story!
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